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A lot of what "web experts" are saying is bunk. You don't want
to use every bell and whistle in the world. Just because it can be done doesn't mean it
should be done. Here are our beliefs, upon which we'll build your hard-selling website --
 | A Business Site has only Two Purposes:
One is to sell, because sales is the lifeblood of a business. The second is
to provide a 24-hour information depository for prospects and customers.
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| The Internet is an Advertising Expander:
All your paid ads should also refer prospects to your (expanded) sales
presentation on the net.
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| The More You Tell, the More You Sell:
The 'almost-free' internet is no place to be shy. Put your entire catalog
into their computer! Why not?
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